Episode Summary

Geordie shines a light on the silent deal-killer every commercial real estate broker feels but rarely quantifies: the hidden cost of a fragmented tech stack. Design Lead at Duxre, Ana Markovic — PhD in Computer Science from the University of York and veteran of unifying broken systems at the United Nations and in maritime — explains how brokers close multi-million-dollar deals on relationships and gut instinct, only to return to their desks for hours of manual copy-paste, spreadsheet juggling, and app-switching that drains time and leaks opportunities.

Ana reveals the real problem isn’t that any single tool is bad — it’s the missing “seams” between them. Leads from portals like LoopNet must be manually entered into CRMs, follow-ups logged elsewhere, and digital presence managed across logins. This invisible labor creates frustration, lost information, and the biggest hidden cost of all: time that should be spent building relationships. Her simple but powerful advice? Spend one day logging every manual interaction — that list becomes your exact roadmap for what to fix first.

WATCH FULL EPISODE

Topics list

  • Track every manual task for a full day to expose your biggest time leaks and create a clear fix roadmap.
  • Shift from fragmented apps to a single-source-of-truth operating system that automatically syncs inquiries, suggests timely follow-ups, and eliminates context switching.
  • Stop renting leads on big portals that boost their own brands — own your data, your SEO, and your leads with a personal branded website connected to your platform.
  • True AI for brokers means niche agents that save real time and move toward predictive insights, not just flashy chatbots.
  • Embrace the AI era: nobody gets replaced by AI, but brokers who use it effectively will come out on top.

Watch and listen on:

Other Episodes